Embedded Files
Minimalist daily wear for decision-makers
Slashed is a Philippines-based startup e-commerce brand built on a simple idea:
every unnecessary decision costs mental energy.
By offering minimalist, high-quality everyday shirts, Slashed helps remove the friction of choosing what to wear — freeing up mental space for more important decisions at work and in life.
The brand is designed for high-value individuals who value clarity, consistency, and focus over trends.
My role was to translate this philosophy into content that feels calm, intentional, and quietly confident across static posts, carousels, and short-form video.
Custom Graphics
Single-image posts were used to reinforce Slashed’s minimalist identity.
Each piece focuses on clean visuals, restrained copy, and intentional spacing — allowing the product and the idea behind it to speak for itself.
Purpose:
Brand awareness and identity reinforcement, designed to feel premium and distraction-free while fitting naturally into a minimalist feed.
edcuational & promotional carousels
Carousels were structured to communicate Slashed’s core philosophy: reducing decision fatigue through thoughtful design and consistency.
These posts guide the audience through the problem, insight, and solution — without overwhelming them.
Purpose:
Education and brand storytelling, encouraging saves and deeper engagement by aligning with the mindset of busy, decision-driven individuals.
short-form video
Reels focused on subtle movement, pacing, and real-world context — showing how Slashed fits seamlessly into daily routines.
The goal was not virality for its own sake, but clarity and relevance for the right audience.
Purpose:
Reach and relevance, while maintaining the brand’s calm, understated tone in a fast-moving format.
actual content
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